Back in 2013, our bread and butter was creating motivational games and software. We worked hard on various concepts and even ended up winning a couple of prizes. However, we soon realized that we wanted to create something with social impact.
It took us a while, but in 2015 we finally came up with a concept referred to as “the best idea ever” – a simple, gamified solution that allowed a large number of people to help solve everyday problems.
After some serious prototyping, we managed to secure our first round of funding. And even though we’ve since established a solid business case for the concept we now know as Innoduel, it was never only about business for us. With social responsibility as our north star, our single most important objective to date is to make people heard.