Papua Merchandising Oy is a full-range Field Marketing organization.
We used Innoduel for discovering new ways to improve our service. As a result, we gained a significant number of relevant suggestions, which were automatically prioritized. With Innoduel, we were able to create a roadmap for sustainable competitive advantage.
Our goal was to find ideas for new service concepts for our customers to gain sustainable competitive advantage. With Innoduel, we gathered practical ideas for improving our services. All employees and several customers were invited to submit their own suggestions and evaluate suggestions submitted by others. We rewarded the submitter of the best idea with a trip to Prague.
In one week, we gained 75 relevant ideas of which:
70% for new services
10% for discovering customer needs and training customers
10% for improving internal processes
10% for developing our marketing
The suggestions gathered from our employees and customers lead to:
Creating an internal Facebook account
Creating an Instagram account
Setting up a company blog
Refreshing the product/ service portfolio
Setting up another Innoduel arena for Papua’s customers to share their needs and ideas
The collaboration with Innoduel was quick and businesslike. I would recommend Innoduel for any company looking to develop their business.
“We used Innoduel to improve communication to our employees and customers. As a result, we created new communication channels and refreshed our product/ service portfolio based on customer needs.”