Anne Partanen, Key Account Manager, Papua Merchandising Oy
Papua Merchandising Oy is a full-range Field Marketing organization.
We used Innoduel for discovering new ways to improve our service. As a result, we gained a significant number of relevant suggestions, which were automatically prioritized. With Innoduel, we were able to create a roadmap for sustainable competitive advantage.
Our goal was to find ideas for new service concepts for our customers to gain sustainable competitive advantage. With Innoduel, we gathered practical ideas for improving our services. All employees and several customers were invited to submit their own suggestions and evaluate suggestions submitted by others. We rewarded the submitter of the best idea with a trip to Prague.
In one week, we gained 75 relevant ideas of which:
70% for new services 10% for discovering customer needs and training customers 10% for improving internal processes 10% for developing our marketing
The suggestions gathered from our employees and customers lead to:
Creating an internal Facebook account Creating an Instagram account Setting up a company blog Refreshing the product/ service portfolio Setting up another Innoduel arena for Papua’s customers to share their needs and ideas
The collaboration with Innoduel was quick and businesslike. I would recommend Innoduel for any company looking to develop their business.
Better communication and new service concepts
Anne Partanen, Key Account Manager, Papua Merchandising Oy
“We used Innoduel to improve communication to our employees and customers. As a result, we created new communication channels and refreshed our product/ service portfolio based on customer needs.”
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Better communication and new service concepts