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Case Study: Maria 01 – the Nordics leading startup campus

Maria 01 is an entrepreneurial community and the Nordic's leading startup campus. Maria 01 provides a thriving environment for ambitious tech startups, venture capitalists, and large enterprises in the tech community.

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Innoduel is "a survey tool with steroids"


Maria 01's vision is to be the most impactful startup campus in Europe, providing startups a place to dream, try new ideas and find their way to growth and success.

Ville Simola, the CEO at Maria 01 believes that successful leadership comes from transparency, collaboration, responsibility, and leading by example.

Maria 01 used Innoduel as a part of their strategy work and value creation. It has also been used as a method for rapid ideation and engaging a large number of stakeholders.

Ville describes Innoduel as "a survey tool with steroids." It's a powerful tool to engage and gather insight but prioritize collectively too.

Ville thinks that perhaps the most valuable outcome achieved with Innoduel has been the feeling that the people are included and their opinions matter. The people have given their input, and they have affected the outcome.

Do you want to know more about this project? Contact us, we are happy to chat.

Innoduel case study: Maria 01 startup campus
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What is Method Innoduel 

Organizations that are successful have realized that competitive advantage is only gained when everybody is onboard and strives to achieve a common goal. Method Innoduel is a process to engage stakeholders and manage change in a better way. Instead of top-down, the approach is bottom-up.

If lasting organizational change is to happen, we need to create positive emotion: a sense of belonging, an environment where it is safe to take initiative, ideate, and express thoughts. Many times organizational development projects overlook the individual's perspective. Grassroot-level employees might be asked a few questions in a survey every once in a while, but they don't get the feeling that the effort made any difference - so why bother the next time.

Method Innoduel makes sure we respect the time people take to give input and make it matter.

In Method Innoduel respect is inbuilt in every step, helping facilitate positive co-creation experiences and minimize the "warehousing time" of collected data. Knowledge is derived from gathered data. We are not just collecting ideas, insights, and data for the sake of data. Instead, use it efficiently.

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How to co-create value with the Innoduel app

Innoduel has created an app to help you co-create value together with your key stakeholders. 

  • First, you ask – in a better way  – by allowing the participants to formulate their thoughts in an open-ended format.
  • Next, the answers are entered in a dual comparison mode. The participants will select the winning argument and upvote it.
  • The whole process is completely anonymous.
As the end result, you'll get a prioritized list of the top-ranking ideas, ready to be used according to the Method Innoduel and its phases.

We'd love to chat

Get in touch with us for an obligation-free chat about your business, and how we could help you do even better.