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SWOT analysis with 100+ participants

Use the wisdom of the crowds to determine Strengths, Weaknesses, Opportunities, and Threats to any topic. Digital method for traditional SWOT analysis.

Engage and participate through SWOT analysis

SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is a four-field approach developed by a team led by Albert Humphrey and used to formulate a strategy and to identify, assess and develop learning or problems (1).

Group engagement

A SWOT analysis created jointly by a group or team acts as a binder. The group works together on a snapshot in a SWOT format, which makes it easier for each member of the group to commit to implementing the measures recorded. If a joint SWOT analysis reveals communication as a weakness of the group, it is more likely that group members will commit to remedial measures formulated after the SWOT compared to a situation where the group leader will propose exactly the same measures without group involvement.

The great thing is that the result formed is common to all. Even if there is no “right answer”, a pair comparison will lead the community to produce the right result for them. For example, when working with a SWOT quad field with Innoduel, it is easy for participants to commit to a joint result and move forward in the process.

- Juha Keski-Filppula, Disability Foundation

It is much easier for staff to commit to decisions and actions if they have been able to take part in the work themselves. Studies show that the feeling that an individual can influence decisions about him or her as part of a community is a strong reinforcement of commitment. If the same decisions and measures were drawn up by the management team, without the involvement of staff, their implementation would be significantly more challenging.


With the help of SWOT, the tacit information of the group is made visible and structured.


In SWOT work, a collection of thoughts and opinions is formed in a four-field format.


The familiar format facilitates decision-making and the development of measures based on new information during the clarification phase, which strengthen strengths, seize opportunities, address weaknesses and avoid threats.

Identify the stumbling blocks of inclusion

Participation is often perceived as challenging. The hasty, perceived inconvenience of inclusion often drives past decision-making when considering between inclusion and non-inclusion. In many cases, however, involvement is commercially viable, and with the right tools, it’s also easy.

The sense of urgency and the inconvenience associated with the implementation of involvement are both relevant decision-making criteria, based on which, in large organizations, instead of involvement, a small number of people, for example, end up working on a SWOT analysis and subsequent measures.

Many members of the management team have experiences from various SWOT workshops or SWOT surveys that may have produced some results but not the desired commitment. Participation has then slipped to the side of pseudo-participation.


The most common causes of bad experiences

  • The process of participation with its goals had not been properly thought out
  • The director's own work input increased significantly, so the rush did not make it any easier
  • It took so long to get the results that it was challenging to use them wisely
  • The whole process also felt from the participants ’point of view“ again from one workshop / survey ”which had no meaning at all.
  • It was not remembered to invest in the planning and implementation of communications.
  • Participation could not be linked to decisions and measures in a sensible, participatory way
  • The measures taken could not be monitored and implemented with perseverance
  • The organization found itself in a dark pit of pseudo-involvement

How should SWOT questions be formulated?

Often the same question format is always used in a SWOT analysis. However, it doesn’t work for everyone and in every situation. In order to produce the best possible information for the SWOT, it is advisable to formulate the questions in different ways depending on the intended use. This also ensures a good experience for the participant. Download 5 different SWOT question templates for different uses.


Innoduel SWOT analysis templates

Digital SWOT: Implement a successful SWOT with a large set

Innoduel has developed a tool and method that allows a large number of joint SWOT analyzes to be implemented quickly and cost-effectively through Teams, Zoom, or other video conferencing software. By participating extensively, you provide a valuable overall view of your strengths, weaknesses, opportunities, and threats for further work.


Innoduel digital SWOT brings many benefits

  • SWOT analysis can be implemented easily and efficiently with a large number
  • A meaningful analysis model produces valuable information in an easy-to-use format
  • A digital SWOT helps engage participants in decisions and actions
  • With Innoduel, the process of inclusion is clear
  • Ready-made Templates support engagement
  • Utilizing the digital SWOT method, the workshop frees up time for discussion and joint drafting of measures
  • Innoduel guides the novice facilitator to success
  • An experienced facilitator can further improve the quality of what you do
  • The result report is utilized immediately, without the hassle of typing
  • There are several different SWOT analysis templates to choose from, from which the facilitator can choose the one that suits him or her and the target audience.
  • A separate model can also be found for shift work organizations or organizations located in different time zones of the globe
  • The SWOT analysis templates contain various open-ended questions that help to provide the participant with the best possible and relevant participant experience.

Innoduel digital SWOT analysis

Are you interested in doing a digital SWOT using Innoduel?We are happy to help. Book an online meeting with us, send email or call